10:03pm PT by Carolyn Giardina
Samsung, Ymagis Team Up for LED Cinema Screen Initiative (Exclusive)
Samsung and France-based cinema tech firm Ymagis Group have teamed up to demonstrate Samsung’s Cinema LED Screen in a theater system combined with Ymagis’ EclairColor HDR (high dynamic range) mastering and exhibition technology. The demos will take place next week at theater owners confab CinemaCon.
Samsung's LED Screen mark a potentially massive change in cinema, moving exhibition from projection to LED panels. Samsung has already installed two in South Korea, and one each in Zurich, Bangkok and Shanghai. The first U.S. theater to offer the technology will be announced in advance of CinemaCon, which opens Monday in Las Vegas.
The Samsung LED Screen is already capable of producing HDR images; the addition of the EclairColor system is another option that would be available to theater owners. Ymagis’ cinema services company CinemaNext will offer installation of the Samsung LED Screen coupled with the EclairColor HDR system. Theater owners also have the option to add EclairColor HDR to separately purchased Samsung screens.
On the compatibility of the Samsung LED screen with EclairColor HDR, Seog-gi Kim, executive vp visual display business at Samsung, said, “The resulting high contrast showcases bright colors, pristine whites and deep blacks accurately and without distortion, creating a perfect arena for both 2-D and 3-D movies.”
To date, 126 cinema auditoriums have been equipped with EclairColor, including 59 in Germany, 54 in France and three in the United Kingdom.