11:21am PT by Carolyn Giardina
Technicolor Gets Star of Recognition for Centennial
The Hollywood Chamber of Commerce presented Technicolor with a star of recognition Wednesday morning in front of the company’s U.S. headquarters on the Sunset Gower Studio lot in Hollywood.
“Technology by itself is a tool, and this team are your partners to convert technology into art and creativity,” Technicolor CEO Frederic Rose told the crowd. “We are trying to bring a soul and spirit [to content]. And create what we have never seen before.”
Rose thanked clients, partners and cinematographers, and said that at 100 years old, film pioneer Technicolor “is stronger and bigger than we have ever been. We have successfully transitioned and moved completely to digital production. … May the next 100 years be as exciting, if not more exciting.”
Hollywood Chamber of Commerce president-CEO Leron Gubler noted that this is only the second time a star of recognition has been presented to a corporation (the first was to USC’s film school).
Noting that the Technicolor building was just completed in recent years, he added that companies such as Netflix are following with construction in the immediate area.