4:01pm PT by Carolyn Giardina
Technicolor Launching Augmented and Virtual Reality Experience Center
Technicolor is opening a Technicolor Experience Center to develop content, platforms and technology for virtual reality, augmented reality and other evolving media applications. The company is in the process of leasing new space in Culver City for the operation.
The facility will be led by longtime Technicolor exec Marcie Jastrow, who has been named senior vp immersive media for Technicolor. She’ll be joined by employees from various Technicolor businesses as well as some new hires.
As the parent company to companies such as MPC, The Mill and Mr. X, Technicolor brands have already worked on virtual reality projects such as 20th Century Fox’s The Martian (MPC contributed VFX), Felix & Paul Studios’ Introduction to VR (MPC) and and Nike’s Turkey 360 (The Mill).
MPC is currently contributing to VR content for Warner Bros.’ Suicide Squad, and Mr. X is working on VR for MGM-Paramount's Ben-Hur.
Meanwhile Technicolor’s Research and Innovation (R&I) labs have been working on technologies for the creation and distribution of immersive content.