9:00am PT by Carolyn Giardina
The Virtual Reality Company, D-Box to Team on Feature-Length VR Experience
Hollywood’s The Virtual Reality Company (VRC) — perhaps best known for making Fox’s The Martian VR Experience — is teaming up with D-Box, the maker of high-fidelity motion systems, on several projects including a feature-length action-adventure virtual reality experience, which is currently scheduled for release in 2017.
VRC was founded by Robert Stromberg, the two-time Oscar-winning production designer and Maleficent director (who also directed The Martian VR Experience); Guy Primus, who is a former COO of Overbrook Entertainment; Chris Edwards, founder of previs firm The Third Floor; and producer and entrepreneur Joel Newton. Steven Spielberg is a member of VRC's board of advisers.
In addition to content creation, VRC, D-Box and The Third Floor (a VRC affiliate/sister company) plan to collaborate on an interface for the D-Box motion system (which is used in D-Box-branded 4D cinema theater auditoriums) that the participants believe could result in more compelling VR capabilities.
“Together with D-Box and The Third Floor, we are excited to introduce touch and movement on a larger scale and bring the immersive experiences closer to home usage and participation,” VRC CEO Primus said Thursday in a statement.
For The Martian VR Experience, D-Box created a motion track code score aligned with the contextual elements of the production to be used with its patented motion simulator chairs in real time. This was available for demonstration, with guests wearing VR goggles while sitting in the motion chairs, during select industry events such as CES.