Virtual Reality Startup Limitless Secures Funding, Masi Oka and Jay Rifkin Join Advisory Board

Masi Oka Headshot 2011

Seattle-based virtual reality startup Limitless has raised close to $1 million in seed funding.

Investors include actor and effects artist Masi Oka and producer Jay Rifkin, both of whom will also join Limitless’ board of advisors. Rifkin is a Grammy-winning producer and co-founder of Media Ventures. Oka is an Emmy and Golden Globe nominated actor, CEO of the game studio Mobius Digital, and an alum of Industrial Light & Magic.

Investors also include GAEA, The Venture Reality Fund, Colopl VR Fund, Social Starts, CRCM Venture Capital, Sparkland Capital, Mission and Market, and senior vp of engineering at Nielsen Nick Rau.

Limitless was founded by Tom Sanocki, an alum of video game developer Bungie and Pixar, where he was a character lead on Ratatouille and Cars. Limitless is building a VR platform that enables content developers to create interactive VR characters that respond to voice, gestures and gaze. The technology is being targeted to film and game developers initially, as well as markets including education, advertising and travel.

The company’s first customer project, Gary the Gull, is an interactive VR short film produced by Motional and directed by Mark Walsh, Motional’s founder and creative director.