Virtual Reality Startup VRse Raises $12.56 Million, Rebrands as Within

Chris Milk - Publicity-H 2016
Courtesy of VRSE

Virtual reality production and technology company VRse has rebranded itself as Within and raised $12.56 million in series A funding led by Andreessen Horowitz and including participation from 21st Century Fox.

The investors for this round also include Raine Ventures, WME Ventures, Live Nation, Vice Media, Tribeca Enterprises, Annapurna Pictures, Legendary Pictures and Elisabeth Murdoch’s Freelands Ventures.

The company was founded in 2014 by director Chris Milk and technologist Aaron Koblin, with seed investors Horowitz, WME Ventures, Marker and Techammer.

"I believe that virtual reality marks an inflection point," Milk wrote in a blog post announcing Thursday's news. "That this is much more than the latest gizmo or fad, but the genesis of a fundamentally new technology platform ?—? one that will change how we communicate, connect, and tell stories. VR is just the first manifestation of it."

VRse’s content distribution app for iOS, Android, Samsung Gear VR and the web also has been renamed Within. The Within app additionally launched Thursday for Oculus Rift and HTC Vive. It will be available for Playstation VR when Sony releases that VR system on Oct. 13.

Sister VR production company will keep its name. Work through that company has included the Milk-directed CG VR experience Evolution of Verse, produced with Annapurna Pictures with CG by Digital Domain. Milk's recent TED talk about virtual reality is online.