LAS VEGAS — Warning that broadcasters could “end up worse off or harmed” by the 2015 spectrum auctions, National Association of Broadcasters president and CEO Gordon Smith urged the FCC to close the “trust gap” with broadcasters and to create a national broadcast plan on Monday during his keynote at the NAB Show.
LAS VEGAS — Asserting that it is “not just important, it is vital,” Univision chairman Haim Saban urged the development of a new broadcast transmission standard “to allow us to deliver our signal to all platforms, all the time,” on Monday at the NAB Show.
“If we don’t, we will be left back in the 20th century. It is not an option,” he said, calling on the Advanced Television Systems Committee to “seriously not consider anything else.”
LAS VEGAS—AJA Video is entering the camera business, just two years after its main competitor, Blackmagic Design, made the same move. Broadcast and postproduction technology maker AJA—widely known for converters and portable recorders—revealed that it is developing a $9,000 4K-capable camera, dubbed Cion, on Monday at the NAB Show.
LAS VEGAS — Sony unveiled a new full-frame camera that is capable of lensing 4K video and is aimed at consumer and professional still photographers, videographers and filmmakers on Sunday at its NAB Show press conference.
The A7S camera features a newly developed 12.2 megapixel 35mm CMOS sensor.
In video mode, it can record 4K (3840 x 2160 pixels) to a third-party external recorder. That is currently possible with Atomos’ 7-inch Shogun 4K monitor and HDMI recorder, which was also revealed Sunday at NAB.
LAS VEGAS — Calling high dynamic range “a dream for any cinematographer, any creator of images,” Gravity’s Oscar-winning director of photography, Emmanuel “Chivo” Lubezki, told The Hollywood Reporter that he would explore emerging HDR capabilities for “all my future projects.”
LAS VEGAS — Proponents of efforts to introduce high dynamic range (HDR) imagery — which expands the range between the darkest and brightest images a display can produce — argued that it will not have the same audience impact as high frame rates did when The Hobbit: An Unexpected Journey was unspooled. The topic was discussed during a Sunday panel at the NAB Show.
LAS VEGAS -- A live orchestra playing in front of an Imax screen, second-screen interactive capabilities, and an upgrade to high dynamic range images were among the topics discussed Saturday during a panel about the future of cinema, at the Technology Summit on Cinema, held during the NAB Show.
But Steve Weinstein, CTO, Deluxe Entertainment Services Group, boiled down the discussion to ask if the economics of the theatrical business would allow for another change.
LAS VEGAS -- Avid kicked off its inaugural Avid Customer Association event and launched its "Avid Everywhere" strategy, Saturday at the Bellagio, timed with the start of the NAB Show.
The company expects more than 1,000 attendees from roughly 40 countries to participate in the two-day event, which began with the latest news about its technologies that will be on display when the NAB exhibition floor opens on Monday.
When the National Association of Broadcasters Show gets underway April 5 in Las Vegas, perhaps the most intense debate will be over the next generation of display formats -- so-called Ultra High Definition -- and in which of the emerging technologies broadcasters, manufacturers, studios and consumers should invest their dollars.
LONDON -- The British Academy of Film and Television Arts (BAFTA) said Friday that BAFTA Research, a commercial business unit operating within the organization, has won a share of $50 million ($30 million) in government funding for its work.
The undisclosed share from the U.K.'s innovation agency, the Technology Strategy Board, is for BAFTA Research's latest research project entitled Resolving Visual Quality for Media (REVQUAL).
Sony and FIFA have revealed new details about their plans to use 4K (Ultra HD) — which is four times the resolution of HD — as part of the coverage of the 2014 FIFA World Cup, which begins in Brazil on June 12.
Three matches will be shot in 4K. That will include one match from the round of 16, to be held on June 28; one match from the quarterfinals, on July 4; and the final, on July 13 at the Estadio do Maracanã in Rio de Janeiro. Additionally, Sony and FIFA will jointly produce the Official 2014 FIFA World Cup Film in 4K.