Ann Lewis Roberts has been named head of Buena Vista Prods. and alternative programming and development at SoapNet, while Adam Rockmore has been tapped senior vp marketing for ABC Daytime and the cable network. The appointments follow the recent restructuring of BVP and the Disney-ABC Television Group’s Daytime Division.
“The positions were structured to create greater strength and synergy across ABC Daytime, SoapNet and Buena Vista Prods.,” said Brian Frons, president of daytime at the Disney-ABC Television Group. “Ann and Adam will oversee initiatives that will be utilized across the entire television group.” Roberts is being promoted from her post as vp development at BVP, while Rockmore was vp marketing and retail at Calphalon. Both will report to Frons.
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