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NBC Universal International TV and sibling cabler Bravo have separately inked deals Down Under with Foxtel. The deal involves the Australian pay TV network licensing not just key Bravo shows but also the cabler’s U.S. marketing campaign “Watch What Happens” for its arty Arena channel.
The separate but synched-up agreements were orchestrated by Belinda Menendez, president of NBC Universal International Television Distribution; Frances Berwick, executive vp and GM of Bravo Media; and Brian Walsh, executive director of television and marketing at Foxtel.
The agreement marks the first global expansion of a branding campaign from the NBC Uni fold and will include on-air and off-air graphics.
The program licensing deal includes “Kathy Griffin: My Life on the D-List,” “The Real Housewives of Orange County,” “Top Chef” and “Step It Up & Dance.”
Walsh said the “renovation” of Arena will set it apart from any other channel on Australian television. “Bravo’s audience and demographic are a perfect fit for where Arena is heading, and the new programming will provide a real alternative of exclusive and never-before-seen content,” he said.
Foxtel, which is jointly owned by Telstra, News Corp. and Consolidated Media, serves 1.5 million homes and provides 100 channels.
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