The cost of going to the movies in 2015 saw its biggest jump in five years.
For the year, the average ticket price was $8.42, an increase of 26 cents, or 3 percent, from 2014 ($8.17), according to the National Association of Theatre Owners.
That’s after the average price hit an all-time high of $8.70 in the fourth quarter, up 40 cents, or five percent, over the same period in 2014. It’s not a surprise the cost spiked, fueled by blockbusters Star Wars: The Force Awakens, the final Hunger Games movie and a bevy of year-end holiday titles.
The growth of premium seating options, as well as 3D, drove up the average.
In 2010, the average ticket price hit $7.89, up 39 cents over 2009. The year-over-year increase was much smaller in 2014 (4 cents), 2013 (17 cents), 2012 (3 cents) and 2011 (four cents).
Overall, Hollywood and theater owners in North America celebrated a record year in 2015 as revenue hit $11.12 billion, eclipsing the previous best set in 2012 ($10.9 billion).