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Best Buy has announced two key leadership changes, including putting longtime executive Mike Vitelli in charge of the consumer electronics chain’s U.S. business.
Previously, Vitelli had shared the role of president of Best Buy’s domestic business with Shari Ballard, who after today’s changes, oversees Best Buy’s international business. The two also had additional responsibilities for operations in Canada and Mexico, responsibilities that now remain with Ballard only.
As EVP and President of Best Buy U.S., Vitelli assumes full responsibility for the company’s domestic business groups and channels. He will focus on creating a “seamless customer experience across all channels, accelerating operational enhancements that will grow higher margin sales of connections and services and continuing to unlock opportunities to drive improved returns for the company and its shareholders,” according to the company.
“Mike has a unique ability to create clarity and drive alignment on complex issues which will serve him well as he brings a sharp, end-to-end focus in our U.S. business, helping the teams move from strategy through execution with greater clarity and speed,” said Best Buy CEO Brian Dunn.
Vitelli had been enterprise EVP and president, Americas, since March 2010. He joined Best Buy in March 2004 as SVP of Consumer Electronics and Product Management after a 23-year career at Sony Electronics, where he most recently served as EVP and oversaw the company’s SOAR project, with responsibilities focusing on supply chain, order management and accounts receivable. He had previously held leadership positions in sales, marketing, operations, finance and engineering. In
Ballard’s new role as EVP and president of Best Buy International, she has responsibility for the company’s businesses in China, Canada, and Mexico. She also oversees management of the company’s interests in Best Buy Europe.
“Shari’s wide range of Best Buy experiences has enabled her to develop a deep understanding of Best Buy’s culture, how we operate at scale and the critical importance of balancing customer, employee and financial success,” Dunn said.
Ballard previously shared the role of president, Americas, with Vitelli. She has been with Best Buy since 1993, having joined the chain as an assistant store manager. In 1997, she implemented a new operating model across hundreds of Best Buy stores. She later held senior leadership roles in human resources and legal before assuming oversight of the U.S. entertainment operating group in 2007.
Later, she was appointed EVP, retail channel management, and assumed responsibility for Best Buy stores in the United States, including territory, district staff and store personnel, as well as customer research and development, including Best Buy’s lab stores.
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