The Black Eyed Peas are scheduled to perform an earthquake benefit concert today in Shanghai, sponsored by U.K.-based beverage company Chivas Brothers and its Chinese partner, Pernod Ricard China.
The money raised from the invitation-only performance will be donated to the Chinese Red Cross. The concert originally was intended as a promotional event for the beverage companies but became a benefit in the aftermath of the May 12 earthquake that has killed more than 69,000 people.
“We will invite our VIP guests, main customers in China, along with media to the concert,” said Vanessa Wright, communications director of Chivas Brothers. “Around 700 people will attend.”
The concert also will feature Hong Kong singer-actress Karen Mok, who appeared in Stephen Chow’s film “Shaolin Soccer.” Black Eyed Peas had their first performance in Shanghai two years ago.
The performance will be held at the Shanghai Concert Hall, established in 1930.
“This is the first time for us to stage a contemporary music concert,” a spokeswoman with the Shanghai Concert Hall said.