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The network is looking to extend its partnerships with cultural organizations, a strategy also employed by the BBC, which earlier this year announced a big initiative to team up with arts groups and institutions.
The network that is part of BSkyB, in which Rupert Murdoch‘s 21st Century Fox owns a 39 percent stake, already has relationships with London’s Victoria and Albert Museum and the Tate Liverpool. The new initiative is dubbed Sky Arts Amplify.
“Amplify continues our long-standing commitment to support the arts on and offscreen,” said BSkyB CEO Jeremy Darroch. “We hope that this initiative will generate exciting results for both the arts industry and our customers.”
Added Sky Arts director Philip Edgar-Jones: “We don’t just want to make TV about the arts — we want to make artistic TV. Sky Arts Amplify is about bringing the best people in their fields together to do this in bold, fearless ways.”
Sky Arts also said on Wednesday that it will produce “Christmas Windows Live,” a series of real-time, live performances aired on the network from a shopping window in London’s Westfield Stratford shopping center. It said festive performances will come from the likes of singer-actress Pixie Lott, New Zealand opera pop trio Sol3 Mio and violinist Tasmin Little.
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