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Creative Artists Agency has acquired Tandem Entertainment, the sales and creative agency.
Financial terms of the deal were not disclosed, but the acquisition at the intersection of entertainment and marketing brands gets CAA deeper into digital media partnerships and branded content.
Founded in 2016 by CEO Libby Bush and president Kelsey Berlacher, Tandem has created revenue-generating partnerships for Hollywood players like The Walt Disney Studios, ViacomCBS and Funny Or Die with top brands that include Airbnb, Samsung, Starbucks, General Electric and Clorox.
Tandem, including its founders and employees will operate within CAA’s Digital Media department, working across the agency to identify and expand opportunities for its entertainment and sports clients.
“In four short years, Libby and Kelsey have built Tandem into a formidable business, with a world-class team that has delivered on all fronts,” David Freeman and Frank Jung, co-heads of CAA’s digital media department, said in a statement as they combine Tandem’s brand relationships and creative expertise with the agency’s clients.
“With Tandem, we set out to fuse our collective passion for storytelling, brand building and sales to deliver transformational partnerships that move the needle, and we are so proud of the results we achieved for our clients and company,” Bush and Berlacher added in their own joint statement.
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