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NEW YORK — Cablevision Systems is betting that 3D in the home will be the next business opportunity. The cable operator on Wednesday unveiled a licensing deal with 3D technology provider RealD.
Financial terms were not disclosed.
Cablevision has licensed the stereoscopic RealD format for the delivery of HD 3D content to the home. This will allow Cablevision’s content providers to use RealD tools to format their 3D content.
Cablevision will utilize the technology for the telecast of Wednesday’s New York Rangers vs. Islanders NHL game from Madison Square Garden on the MSG network. Cablevision owners the Dolans also control the MSG arena and network and the Rangers. The game will also have a special viewing party at the Theater at Madison Square Garden utilizing the RealD format on the big screen.
“3D content in the home is the next frontier in premium entertainment,” said Jim Blackley, Cablevision’s senior vp of engineering and technology.
“This agreement with Cablevision marks another milestone in the emergence of 3D entertainment in the home,” said RealD chairman and CEO Michael Lewis.
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