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CBS put in place Tuesday a new management structure for its local TV and radio broadcast operations. The new local broadcast organization, which combines TV and radio into one segment, was in keeping with the company’s new financial reporting structure revealed last week during its third-quarter earnings call.
To head up the new local broadcast team, the company named Anton Guitano to the newly created position of COO of CBS Local Media. A 31-year veteran of CBS, Guitano has managed the finances for both the TV and radio divisions, most recently serving as CFO and senior executive vp operations for CBS Radio.
In his new position, Guitano will oversee the TV and radio divisions’ financial and strategic operations. He’ll also lead the company’s efforts to leverage its portfolio of local news and Internet properties in CBS markets. Guitano will serve three masters: Les Moonves, president and CEO of CBS; Dan Mason, president and CEO of CBS Radio; and Peter Dunn, who was just named president of CBS Television Stations.
“This is a good time for this move,” Moonves said. “Our TV and radio stations are gaining momentum week by week and are operating from a position of strength. I look forward to working with this creative and seasoned team of managers as we capitalize on the developing recovery and build a new paradigm for the future growth of our local businesses.”
During the third-quarter earning call, Moonves introduced CBS’ five new business segments: entertainment (CBS Television Network, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Films and CBS Interactive; cable networks (Showtime Networks and CBS College Sports Network); publishing (Simon & Schuster); local broadcasting (CBS Television Stations and CBS Outdoor); and putdoor (CBS Outdoor).
“The new segment structure will bring better visibility into our long-term growth strategy, increase transparency of our operations, and give a clearer view of the efficiencies we are gaining in managing our local assets,” Moonves told analysts last week.
CBS also announced that Dan Mason, who has headed CBS Radio since 2007, extended his contract with the company as president and CEO.
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