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BEIJING — Lotte Cinemas will be honored with the DLP Cinema Marketing Achievement Award at the annual CineAsia trade show, whose managing director Robert Sunshine will fete the South Korean cinema circuit on Dec. 9 in Hong Kong at the closing night ceremony of the three-day event.
Seoul-based Lotte Cinema, which currently operates 62 multiplexes with 462 screens and 162 3D systems, is in the midst of an expansion beyond the South Korean market.
“Lotte is the leader in digital deployment in Korea and has advanced the moving-going experience not only in Korea, but in other foreign locations as well,” said Sunshine, who will present the honor in a ceremony at the Grand Hyatt Hong Kong to Lotte Cinemas CEO Son Kwang-ik.
Lotte Cinema has launched three multiplexes in Vietnam and its first China location, in the northeastern city of Shenyang, is scheduled to be open at the end of 2010. In 2011, Lotte Cinema will expand its multiplex business with 17 new domestic locations and 14 foreign locations.
Lotte plans a multi-city expansion, with designs to open 10 more sites across China including in major cities Shanghai, Beijing, and Wuhan. Lotte also intends to have a total of 70 China screens lit up by the end of 2011, with an additional 52 screens in 2012.
As China’s box office boom continues, jumping over 80% in the first half of this year, the rapidly expanding exhibition sector sees a rush of new players coming into the market to compete.
To stay ahead, Lotte, in 2009, introduced the world’s first robot cinema usher, called Ciromi, and gave its customer base a ticket-booking Smartphone application.
From their cinemas’ free Wi-fi Internet zones, to their 13.1-channel sound systems and 4D auditoriums Lotte Cinemas is pioneering change in Korea’s multiplex industry, CineAsia said.
Lotte’s Son “greatly influenced” Korea’s digital cinema roll out when he established a D-Cinema Korea joint venture with CGV. Over the last 18 months, D-Cinema Korea has deployed about 1,000 digital projectors in Korea. Son is aiming for 1,500 installations, nearly 70% of Korea’s screens, by the middle of next year.
DLP Cinema, a proprietary digital projection technology from U.S. technology company Texas Instruments, presents the award honoring Lotte. DLP is used on more than 20,000 screens globally and is licensed to projector makers such as Barco, Christie and NEC.
CineAsia 2010 will take place from Dec. 7-9, 2010 at the Hong Kong Convention and Exhibition Center and will feature screenings of upcoming Asian and major Hollywood films and industry seminars and the CineAsia Trade Show. CineAsia is produced by Prometheus Global Media, owner of The Hollywood Reporter.
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