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The NYU Girls, stars of the Clubhouse comedy show NYU Girls Roasting Tech Guys, have signed with WME.
The group is made up of eight college friends who launched an interactive comedy room with a dating-game format that went viral overnight on the new social audio platform. As the NYU Girls now look to cement their Clubhouse show as a cross-platform franchise, WME will help build their businesses across brands and endorsements, digital content, podcasts, live events, books, and TV and film.
Following the show’s premiere, NYU Girls Roasting Tech Guys has attracted guests B.J. Novak, Diplo, Nick Viall, TikTok star Griffin Johnson and Clubhouse founder Paul Davison. The show follows the Clubhouse “shoot your shot” format by offering an online simulation of an American bar where audience members can be brought up onstage to speak and can “buy a drink” for another listener.
If chosen to come onstage, participants get to shoot their shot by pitching themselves as romantic prospects to others in the Clubhouse room. The NYU Girls moderators offer a virtual replacement for that night out at a bar with friends denied due to the ongoing pandemic.
They are also defining the live-audio playbook for integrating marketing brands natively into the Clubhouse platform.
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