- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
NEW YORK – Comcast Cable chief Neil Smit told an investor conference Wednesday that the cable giant’s improved fourth-quarter video subscriber trends were mainly driven by improved customer service and retention and he feels the trend is sustainable.
The company lost only 17,000 video users in the fourth quarter, compared with 135,000 in the year-ago period, leading some analysts to predict the company could add subscribers in the first quarter of 2012 for the first time in a long time.
Asked at the Deutsche Bank Media & Telecom Conference if there is any full year that investors could mark that will see no sub losses, Smit said: “I’d love to circle a year, but we’re just going to keep doing what’s right for the business.” Overall, he said: “We feel good about the execution and the team and what we are doing.”
Smit was also asked about the Streampix streaming video service that Comcast unveiled recently to offer more older film and TV content, an area where Netflix has been strong. “It is a great complementary service,” the Comcast Cable chief said. The company wanted to “give customers no reason to go anywhere else.”
He also once again touted the strength of cable operators’ broadband service, saying he doesn’t see why broadband penetration couldn’t eventually go as high as video penetration.
Sign up for THR news straight to your inbox every day