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TORONTO — Canadian broadcaster CTV and cable giant Rogers Communications said Thursday that they have hired veteran live event producer Rick Chisholm to bolster their planned multiplatform coverage of the 2010 and 2012 Olympic Games.
The CTV/Rogers consortium named Chisholm, most recently vp programming and production at the Sports Network, Canada’s cable sports channel, as executive vp broadcasting for the coverage of the 2010 Winter Games in Vancouver/Whistler and 2012 Summer Games in London.
Chisholm, who helped produce the last four games and the 1988 Olympic Winter Games in Calgary, will oversee all pre-Olympic and Olympic on-air broadcasts on all platforms, including TV, radio, online and mobile.
CTV and Rogers also named former NBC Olympics producer Alon Marcovici to spearhead the development of digital programming, including online, mobile and VOD, for their upcoming Olympics coverage.
For NBC, Marcovici managed the on-site research room at the 2000 Summer Games in Sydney and the 2002 Winter Games in Salt Lake City.
The appointments of Chisholm and Marcovici mark the first major hirings since Scott Pelley, the former president of TSN, was last year named as president of the 2010/2012 coverage on behalf of CTV and Rogers.
As part of their joint multiplatform coverage, Rogers will host programming on Rogers Sportsnet, its regional sports cable channel, the OMNI over-the-air TV stations and its radio station network.
CTV will provide coverage on TSN, which it owns and operates, and its stable over-the-air and cable channels on the CTV and Chum networks.
CTV and Rogers last year beat out the Canadian Broadcasting Corp. to earn the Canadian TV rights to the 2010 and 2012 games.
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