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Fueled by record Thanksgiving week spending, 20th Century Fox Home Entertainment’s “Live Free or Die Hard” shot to the top of the national sales and rental charts for the week ending Nov. 25, overpowering two theatrical releases that came to DVD two days before the holiday.
New Line’s “Hairspray” — with $118.8 million in boxoffice revenue, compared with $134.5 million for “Die Hard” — finished second on Home Media Magazine’s video rental chart with $9.6 million in revenue, behind $12.4 million for the Fox actioner.
But “Hairspray” was outsold by Paramount/DreamWorks’ “Shrek the Third,” which took the No. 2 spot on the Nielsen VideoScan First Alert sales chart in its second week. “Hairspray” debuted at No. 3 on the sales chart, just ahead of Disney’s “Ratatouille,” which in its third week was No. 4.
The other new-to-DVD theatrical release, Disney’s “The Santa Clause 3: The Escape Clause,” debuted at No. 5 on the sales chart and at No. 9 on the rental chart with $4.7 million. The Tim Allen comedy from the 2006 holiday season grossed $84.5 million on the big screen.
Black Friday deep-discounting, which saw recent theatricals go for less than $6 at Wal-Mart, Target and other national discount chains, spurred sales of catalog titles. Catapulting back into the First Alert top 10 were Warner’s “Blood Diamond” (No. 8) and “Happy Feet” (No. 9) and New Line’s “The Notebook” (No. 10).
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