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Discovery said on Thursday that it will unveil details of its much-anticipated global streaming service and the broader strategy behind it during an investor event on Dec. 2.
The company, led by CEO David Zaslav, said it would “host a presentation followed by an investor briefing on Wednesday, December 2,” starting at 12:00 p.m. ET to discuss its plans to launch a global streaming service, including the overarching strategy for the platform.
Zaslav recently said the company was putting the “finishing touches on bringing an aggregated direct-to-consumer product to the market” in the U.S. and enhancing SVOD services in international markets, with details to be revealed “in the very near future.”
Zaslav later said that the firm was taking a global view on its streaming strategy, similar to Walt Disney and its Disney+ offering. His team has also signaled a global service with localized versions or content.
Management has described the planned U.S. service as a way to reach the growing number of people who want access to its content but not traditional pay TV and highlighted its appeal particularly to female audiences. “Super-fans” look at Food Network, HGTV and stars like Oprah Winfrey as content brands that are “companions” and can be curated in attractive ways, similar to how Disney has done with its brands, Zaslav said recently. “We are going to be coming with … fresh originals” as people have become more used to watching content on devices and paying subscription fees for direct-to-consumer services. And Zaslav added: “We have been aggressively driving additional original content; we think you need a substantial amount of original content.”
The CEO emphasized that “we just want to check all of the boxes,” explaining the company’s focus this way: “How do we create the best overall package with the best global brand, as well as enough original content that excites people, domestically and around the world.”
Zaslav added that one of the firm’s international opportunity for streaming is that the company has more local content than U.S. competitors. Concluded Zaslav about the upcoming streaming plan announcement: “I think this is probably the most important thing we’ll do as a company since I have been at Discovery.”
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