The Walt Disney Co. on Monday unveiled a limited-time discounted presale offer for the Disney+ streaming service in the U.K. and other major European markets where it is set to launch next month.
The “introductory price” of 49.99 pounds ($64.57) for an annual subscription in the U.K., for example, is available until the day before launch and is equivalent to 4.17 pounds per month ($5.39). Standard pricing at launch in Britain will be 5.99 pounds per month ($7.74), or 59.99 pounds ($77.48) for an annual subscription.
In Germany, the discount offer is for 59.99 euros ($64.90) for a year, compared with the regular full-year price of 69.99 euros ($75.72) or 6.99 euros ($7.56) per month.
One analyst said the offer mirrors early promotions in the U.S. and is designed to entice Disney fans to lock in a subscription for a year and give the company a chance to have subscribers make the streamer part of their lives.
“Disney+ offers fans of all ages a new way to experience the unparalleled content from the company’s iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as exclusive original programming including feature-length films, series, documentaries, and shortform content made exclusively for the service,” Disney said.
At launch, more than 25 Disney+ originals will be available, including The Mandalorian and High School Musical: The Musical: The Series.
Disney+ had reached 28.6 million subscribers as of early February.
The company recently moved up the Disney+ launch in the biggest Western European countries by a week. Disney+ will now bow in the U.K. and Ireland, France, Spain, Italy and across German-speaking Europe on March 24 instead of March 31. Further Western European territories, including Belgium, the Nordics and Portugal, will follow this summer.
Disney+ is currently only available in Europe in the Netherlands, a territory Disney used as a beta testing ground before starting Disney+ in the U.S. in November.
