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Disney Channel’s Jonas Brothers movie “Camp Rock” debuted big Friday night, though it didn’t match last year’s record-setting “High School Musical 2.”
“Camp Rock,” which features a slew of musical performances, averaged 8.9 million total viewers at 8-10 p.m. Friday, making it the network’s No. 2 most-watched original movie ever behind “HSM 2,” according to Nielsen. “Camp Rock” pulled in about half of that movie’s audience (17.2 million) in its Aug. 17 premiere.
However, “Camp Rock” did rank as the network’s most-watched nonsequel movie ever, outperforming the original “HSM,” which debuted in January 2006 to 7.7 million viewers, and other original movies like “Jump In!” which averaged 8.2 million in January 2007.
In the kid demos, “Camp Rock” drew 3.5 million kids 6-11 and 3.4 million tweens 9-14, which Disney said was higher than “American Idol’s” most recent season premiere and finale on Fox.
The movie made Disney Channel TV’s most-watched network from 8-10 p.m. Friday in total viewers, topping runner-up CBS by more than 3 million viewers, as well as in the kid demos.
“Camp Rock” peaked in its final half-hour with 9.8 million viewers, growing by 1.9 million from beginning to end.
On Saturday, “Camp Rock” averaged 3.6 million total viewers when it aired as part of ABC’s “Wonderful World of Disney” franchise from 8-10:30 p.m. The movie peaked in its final half-hour with 4.1 million viewers, boosting ABC to second place in the time period among total viewers (behind CBS’ “48 Hours Mystery” with 5.2 million) and tied with CBS for first in adults 18-49 (1.1 rating/4 share).
“Camp Rock” aired again Sunday on ABC Family and will premiere on Disney.com Monday.
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