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Independent distribution-production company Debmar-Mercury has inked a deal with Wendy Williams, a popular afternoon DJ in New York, to produce and host her own talk show.
The hourlong strip is designed to feature a combination of celebrity interviews, entertainment news and personal advice.
“Wendy Williams is exactly the type of talent we want to be in business with,” Debmar-Mercury co-president Mort Marcus said. “She has developed a strong personal brand that connects with a broad-based audience.”
Williams has a radio show on New York’s WBLS and also has written two books and released an album.
Said Debmar-Mercury co-president Ira Bernstein: “We believe Wendy Williams will come to dominate television in the same way she has ruled the radio airwaves in New York.”
Debmar-Mercury said it intends to focus exclusively on New York for the initial run of the show before making it available on a national basis.
“I’m really excited to be a part of this new venture and feel that Mort and Ira are the ideal partners to help make my vision a reality,” Williams said. “Their history with Tyler Perry shows they understand how to work with talent and their success with ‘South Park’ tells me they know how to work with edgy material.”
Debmar-Mercury also is pitching stations a syndicated game show based on the game Trivial Pursuit and distributes the first-run sitcom “Tyler Perry’s House of Payne” and off-net series “South Park,” among other shows.
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