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LONDON — Driven by digital rollout and continued market consolidation, TV revenue from Eastern Europe is set to more than double to $12 billion by 2013, led by the Czech Republic, Hungary and Poland, according to a new report from Informa Telecoms & Media.
The region’s pay TV sector was worth an impressive $5.6 billion in 2007, but is expected to more than double to $12 billion by 2013, and when ad revenue is factored in, the entire pay market could be work more than $23 billion in five years time.
The Czech Republic’s pay TV market alone is forecast to be worth $1.2 billion by 2013, up from $468 million in 2007, while Hungary also is forecast to more than double to $735 million.
Digital homes across the region, which includes Czech Republic, Hungary, Poland, Romania, Russia and the Baltic corridor, are set to more than triple from 22 million in 2007 to 70 million by 2013.
Report author Adam Thomas said that the region offers “attractive” investment opportunities. “This positive environment will only get better, with a period of extensive merger and acquisition activity expected over the next few years,” he said.
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