Elisabeth Deutschman Rabishaw and Victoria Gold have been promoted to executive vice presidents, co-publishers at The Hollywood Reporter.
In this role, Deutschman Rabishaw and Gold will oversee sales strategy, direct marketing, events and revenue streams for THR across all platforms globally. They also will collaborate with THR’s editorial team on additive content, social media and video strategies as well as content creation for advertisers.
The news comes on the heels of September’s announcement that Penske Media Corp. struck a deal with MRC to add THR, along with corporate siblings Billboard and Vibe, to its expanding media portfolio.
Deutschman Rabishaw and Gold will be based in PMC’s Los Angeles headquarters.
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“We are thrilled to have two very talented executives leading the business of The Hollywood Reporter,” said Jay Penske, chairman CEO of PMC. “Victoria and Elisabeth bring experience, enthusiasm and a deep commitment to this legacy brand. We look forward to seeing their thoughtful and strategic vision play out as co-publishers.”
In a joint statement, Deutschman Rabishaw and Gold said: “It’s all about reimagining The Hollywood Reporter. Our goal is to work together to bridge the gap between sales and editorial, working to create new features and offerings across multiple platforms. It’s about capturing the mindset of a startup but having the legacy and foundation of a 90-year-old brand.”
THR became part of P-MRC Holdings in September 2020. The P-MRC Holdings media joint venture also includes Variety, Rolling Stone and Music Business Worldwide.
Deutschman Rabishaw and Gold both joined THR in 2010 and were key members of the sales management team that evolved the brand into a weekly magazine and digital platform.
Deutschman Rabishaw began as the executive director of television and media for the company, then served as vice president, senior vice president and ultimately co-publisher.
Prior to joining THR, Deutschman Rabishaw held leadership positions at TV Guide and Metro Networks. She is credited for innovative sales programs and industry firsts at THR and other companies.
Gold most recently served as THR’s senior vice president of entertainment.
Before joining THR, Gold spent eight years at Variety where she managed and helped to grow Variety’s film business.
