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NEW YORK — ESPN promoted two executives to vp-level positions in its programming and acquisitions department, the company said Monday.
Rosalyn Durant and Julie Sobieski, both of whom joined ESPN after graduating college in 1999, moved from senior director to vp, effective immediately.
Durant manages the day-to-day relationship between ESPN and the NBA, Major League Lacrosse, Major League Soccer, FIFA, UEFA, U.S. Soccer and Olympic sport leagues. Her most recent accomplishments include working on the company’s new eight-year deal with the NBA.
Durant was an intern in affiliate sales and marketing in 1998 and became a coordinator of affiliate sales and marketing after she graduated from the University of South Carolina. She became regional account executive and account executive in the Southeast region in 2000, senior account executive in the Western division in 2002, manager of national accounts in 2004 and senior director of national accounts in 2005. She became a senior director of programming in February 2006.
Sobieski oversees day-to-day relationships with NASCAR, IndyCar Series, NHRA, Champ Car and other motorsports on ESPN and ABC. She was an intern in the programming department at ESPN in 1998 and joined the company full-time after graduating from Springfield College in 1999. She was promoted to strategic programming planner in 2000 and program manager, programming and acquisitions in 2001. She was promoted to director, programming and acquisitions in 2002. She also has been senior director of television and media platforms for ESPN Outdoors/BASS before becoming senior director of programming and acquisitions with responsibility for motorsports in January 2006.
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