CANNES– Fox International Channels Asia will add two branded channels–Fox Life and FX–to its Korea slate from March 2008, Fox International Channels Asia president Ward Platt said here Tuesday.
Both will be rolled out as joint ventures with Fox International’s local partner, cable operator T-Broad.
The two 24-hour channels will also carry “significant” percentages of local content, which will allow them to qualify as local program providers, Platt said.
This is Fox Life’s first launch in Asia outside of Japan. FX is already carried in Southeast Asian markets such as Singapore.
The new services bring Fox’s presence in Korea’s booming entertainment market to four channels.
The first two branded channels to launch in Korea were Fox, which now has 40 million households in the market, and National Geographic, which is in about8.5 million households.
Platt described Korea as a “highly competitive market in the Western series space”.
Local content quotas and foreign ownership restrictions have made Korea a tough play for international media brands who don’t want to cede control to local companies. The Free Trade Agreement with the U.S. will decrease local content quotas to 20 per cent, and 100 per cent foreign ownership will be allowed.