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NEW YORK — Fox Sports pulled in the most-watched NFL divisional playoff in more than 10 years with Sunday’s New York Giants-Dallas Cowboys game.
Nielsen Media Research said Tuesday that more than 40 million viewers tuned into the Giants’ 21-17 victory. It was the most-watched NFL divisional game on any network since 1997.
The 23.6/40 rating was up 15% compared to last year’s comparable game. It was also the most-watched telecast since last February’s Academy Awards telecast.
The game started high, averaging 31.9 million viewers at the 4:47 p.m. EST kickoff and then peaked at 47.8 million viewers at 7:30 p.m. That no doubt helped Fox’s launch of “Terminator: The Sarah Connor Chronicles,” which was the highest-rated series debut in more than a year.
Meanwhile, it was a good weekend for football. CBS’ New England Patriots-Jacksonville Jaguars game averaged 30.1 million viewers — the best Saturday night CBS has seen since 1994. And Fox’s Saturday NFC divisional game between the Seattle Seahawks and the Green Bay Packers averaged 28.2 million viewers.
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