MEXICO CITY — Leading Brazilian pay TV programmer Globosat has acquired transmission rights to the 2014 Winter Olympics and the 2016 Summer Games.
Sao Paulo-based Globosat, whose 26 channels reach nearly 5 million households throughout the nation, picked up the rights under a partnership with Brazilian networks TV Globo and Bandeirantes. Financial terms of the deal were not disclosed.
Globosat’s SporTV network is preparing for its largest pay TV coverage ever of the event. The transmission rights, awarded by the International Olympic Committee, also include new media, Internet and mobile platforms.
Rio de Janeiro is one of four cities vying to host the 2016 Summer Olympics. Should Brazil get the nod, it would mark the first time that the games are held in a South American nation. Also in the running are Chicago, Tokyo and Madrid.
SporTV will offer high-definition technologies and Dolby Digital 5.1 sound for the broadcasts. “And of course our aspiration is to see Rio de Janeiro chosen to host the 2016 Olympiad,” said SporTV director Pedro Garcia.
