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UTA partner Lisa Jacobson, a pioneer in celebrity branding, is striking out on her own.
After two decades working with Gwen Stefani, Christy Turlington Burns and other major names, the veteran agent is forming Jacobson Brand Management & Consulting, which will build lifestyle brands and strike strategic marketing partnerships for select talent and corporate clients. Despite stepping down as an agent, Jacobson has signed a multiyear agreement to serve as a consultant to UTA on branding and licensing projects.
Jacobson began her career at UTA 21 years ago, entering its vaunted Agent Training Program straight out of Harvard Business School. She later founded the agency’s licensing, branding and endorsement department back when celebrity branding was relatively nascent. As head of the division, she specialized in negotiating global marketing campaigns and brand collaborations in the fashion, beauty, retail and luxury goods sectors.
In addition to Stefani and Turlington Burns, Dakota Fanning, Elle Fanning, Lori Greiner and Anna Kournikova will continue to be represented by Jacobson at her new firm.
Jacobson’s most notable achievement at UTA was helping longtime client Stefani establish her labels L.A.M.B. and Harajuku Lovers; collectively, Stefani’s foray into fashion and accessories has become one of the most successful celebrity brands of all time, earning more than 1 billion in retail sales to date. Jacobson’s other deals for Stefani include an ongoing makeup collaboration with Urban Decay, a Target children’s fashion line, Petco pet accessories, Build-A-Bear plush toys and a line of snowboarding apparel and accessories with Burton.
Jacobson also was central in building Turlington Burns’ yoga and wellness lifestyle platform and business via her Nuala yoga clothes line and partnership with Ayurvedic skincare brand Sundari as well as her Living Yoga book deal. The branding agent also helped create a Macy’s home line for Rachel Bilson, the Elizabeth Taylor Jewelry Collection at QVC and Alicia Silverstone’s Mykind organic vitamins line with Garden of Life.
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