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The Hollywood Reporter is launching a customized data analysis service called THRintelligence.
The business unit will service the growing demand for tailored data collection and extrapolation, drawing upon parent company Nielsen to provide proprietary, quantitative and qualitative data to its clients.
“THR recognizes the global need for customized and actionable market information for companies and government organizations around the globe to guide them through the complexity of today’s media and entertainment business,” said Eric Mika, publisher of The Reporter. “THRintelligence, powered by the Nielsen Co., is in a unique position to deliver individualized solutions.”
Media analyst James Li, a four-year veteran of Nielsen Entertainment who joined THR four months ago, will head the initiative. At Nielsen, he managed domestic and international film market research projects for Hollywood studios and participated in such projects as the firm’s China movie market research and a worldwide mobile game study.
“We are delighted to have James working with us on this new venture,” THR vp and associate publisher Rose Einstein said. “This is yet another step in expanding THR’s ability to meet the needs of the ever-expanding global entertainment marketplace.”
THRintelligence reports will consist of white papers customized for clients who need drill-down data and analysis about the TV, film, video, music and/or games business. The reports will take advantage of Nielsen’s research expertise and THR’s own entertainment and media experience. Already, there are several projects under way with clients in the U.S. and abroad.
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