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NEW YORK — Hot on the heels of the inaugural year of its postseason package, Turner Broadcasting said Monday that it would launch a broadband channel on MLB.com next month.
TBS Hot Corner will initially offer brief daily video news updates and player interviews in the run-up to Oct. 3, when TBS televises its first Divisional Series game. Then, on Oct. 3, TBS Hot Corner will have a wider range of video offerings, including a pregame webcast plus so-called dugout cams that will feature each team’s dugout during TBS games. The pregame webcast will be hosted by Ernie Johnson and Cap Ripken Jr. and be available on-demand.
There also will be interactive trivia games and polls.
Last year, TBS won the rights to carry all the Divisional Series — the eight-team first round of playoffs — as well as split the Championship Series telecasts with Fox Sports. TBS Hot Corner will be part of the broadband offerings from Turner Sports that also include NASCAR.com, PGATour.com and TNT OverTime, a similar service for basketball fans available on NBA.com.
Also on Monday, TBS announced two new entertainment broadband offerings in “Ask Bill” and “Andy’s Car.” “Ask Bill” is an extension of TBS’ “The Bill Engvall Show,” where Engvall in character gives family counseling advice. There have been eight produced. “Andy’s Car,” starring “My Boys” co-star Jim Gaffigan and others, is inside the character’s car talking about life.
Nine webisodes have been produced so far. All are available on TBS.com.
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