With U.S. series such as “House” dominating the German ratings wars, TV ad spending in the nation is growing in kind.
The latest uptick in the German ad market has dramatically dovetailed with the resurgence in U.S.-licensed programming there.
“House,” the No. 1 drama on German TV, on Tuesday night set a ratings record on RTL when it drew 6.2 million viewers for a 20.3% share.
The Hugh Laurie starrer captured an astounding 35.1% share, or 4.5 million viewers, in the key 14-49 demographic.
Data released Wednesday by Nielsen Media Research showed television ad revenue up 6.4% in the first nine months of the year to €6 billion ($8.5 billion).
TV outpaced the rest of the German advertising market, which grew 4% during the same period.
Ludger Wibbelt, managing director of Nielsen Media Research in Hamburg, said the German market is on target to grow for the fifth straight year.