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The NFL has inked one more TV deal.
Following its blockbuster 10-year, $100 billion rights deal with Disney, Fox, NBCUniversal, ViacomCBS and Amazon, the league has signed a less valuable but still strategically significant agreement with Hulu.
Under the deal, the Disney-controlled streaming service will add NFL Network and NFL RedZone to its Hulu With Live TV service later this summer. Terms of the deal were not disclosed.
The deal is important to the league, which is trying to make sure that NFL games and related content are easily accessible to cord-cutters and cord-nevers, who may not watch on traditional broadcast or cable TV. Hulu With Live TV had about 4 million subscribers as of February, skewing much younger than those with traditional pay TV bundles.
“One of our top priorities as a League remains broadening the distribution platforms for NFL content, and so we’re very pleased to bring our lineup of award-winning shows and live games to Hulu’s live subscribers starting in the 2021 NFL season,” said NFL Media executive vp and COO Hans Schroeder in a statement.
For Hulu, meanwhile, it bolsters the streamer as a sports destination. Last month, Disney struck a deal to carry NHL games that will include a lineup of games exclusive to Hulu and the ESPN+ streaming service.
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