Staci Hallmon has been appointed senior vp arts and entertainment events for North America at IMG, the agency said Thursday.
In the role, Hallmon will be in charge of the strategy and development for IMG’s portfolio of events, as well as launching new IP, which includes a World of Barbie experience, launching in partnership with Mattel and Kilburn Live, in Santa Monica next month. IMG’s events include Frieze, Hyde Park Winter Wonderland, Taste Festivals, The Big Feastival, Miami Open and New York Fashion Week.
Hallmon comes to the role after serving as senior vp and General Manager of BET Networks and previously working for 15 years at Essence, where she led the Essence Festival, as founding partner and chief revenue strategist at marketing agency Ferocious Unicorn.
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She will report to Stephen Flint Wood, executive vp and group managing director of arts & entertainment events at IMG.
“We are delighted Staci has joined IMG to lead our Arts & Entertainment events in North America. We continue to see strong consumer demand for live experiences and are always exploring opportunities to create something new or bring successful events to new markets. We are confident that with Staci at the helm, we will be able to deliver even more memorable, world-class experiences throughout North America,” Flint Wood said.
“I am elated to have the opportunity to grow and build Endeavor and IMG’s North American experiential portfolio with live events that foster community and connection while celebrating the passion points of our consumers,” Hallmon said.
April 6, 9:20 a.m. PT: Updated with additional information from IMG to clarify Hallmon’s responsibilities.
