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Former Fox Digital executive and Endplay chief product officer Daniel Strauss has been named general manager of digital at The Hollywood Reporter. In his new role, Strauss will be responsible for The Hollywood Reporter’s rapidly expanding slate of digital initiatives and new digital products. Strauss reports to editorial director Janice Min.
“Dan is a proven leader who has shown over the course of the last decade exceptional skills in driving, developing and implementing digital strategies and initiatives,” said Ross Levinsohn, CEO of Guggenheim Digital Media, the parent company of The Hollywood Reporter. “Both personally and professionally, he will be a tremendous asset to The Hollywood Reporter, especially during this period of accelerated digital growth at THR.com.”
“Dan is a recognized innovator in digital,” Min said. “As we continue to develop new ways of connecting with our readers, his insight and experience will be key to expanding our digital business and keeping THR.com innovative, groundbreaking and ahead of the curve.”
As GM of digital, Strauss will oversee all new and ongoing digital channels and initiatives at The Hollywood Reporter, including the brand’s websites, video strategy, blogs, social media, e-mail marketing campaigns, mobile apps and iPad edition. Strauss also will be responsible for digital product development, design and partnership creation, and for establishing and implementing key digital metrics and processes that will drive audience expansion and revenue growth through enhanced advertising partnerships and programs
“The Hollywood Reporter is an amazing brand that has seen exceptional growth melding editorial and digital technology in really innovative ways,” Strauss says. “The magazine’s experience with digital and its willingness to embrace change will allow us to do some incredible things in the coming months.”
Strauss’ hire comes at a period of marked digital expansion at The Hollywood Reporter. In addition to topping 11 million unique visitors a month to THR.com (source: comScore, May 2013), the site has recently launched an array of new digital vehicles including the rebooted Movies video channel, as well as the new Inside Indie channel and a tech-industry blog, Behind the Screen.
This May, THR.com formed a major partnership with Fandango that allows readers to search movie times and buy tickets on THR.com. There has also been attention drawn to THR’s high-profile video series such as Live From Cannes, in partnership with Jimmy Choo; June’s Indie Icon interviews sponsored by Canon, and The Hollywood Reporter Studio at Comic-Con.
At Endplay, where he was chief product officer, Strauss was responsible for driving product strategy, product management and marketing across all divisions of the company. He played a key role in the development and launch of the company’s Enterprise Content Management Platform, which enables clients to produce, manage and instantly deliver content optimized for virtually any device. Strauss also played a key role in the launch of an integrated VOD and live-streaming video studio that allows video publishing from clip creation to playback and facilitates seamless content distribution and syndication. Strauss also played key roles with Endplay’s mobile publishing application and mobile rendering engine, Endplay Anywhere.
Prior to Endplay, Strauss, who has more than 15 years’ experience developing and launching web products, was co-founder and chief product officer of Shopflick, where he was responsible for leading product innovation and technical development. He spent five years at Fox Interactive Media, where he served as the GM/vp of Fox Interactive Media Labs and the director of production and operations at Fox Sports Interactive. Earlier in his career, Strauss worked in a variety of internet startups and publishing companies’ interactive divisions, including The New York Times, Thought Bubble Productions, and the Cleveland Plain Dealer. Strauss holds a bachelor’s degree in marketing from Miami University in Ohio.
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