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New Line has promoted Christina Kounelias to executive vp marketing, giving the publicity executive an increased role in the studio’s marketing efforts.
Kounelias will work closely with recently hired president of domestic marketing Chris Carlisle to oversee a brand-new marketing department infrastructure as well as continue to oversee the studio’s publicity, corporate communications and awards campaigns.
The move comes on the heels of “Hairspray’s” summer success, Carlisle’s August hiring and as New Line readies the epic fantasy adventure “The Golden Compass” for a Dec. 7 release. The company also has an ambitious slate that includes “Sex and the City: The Movie” as well as the fantasy adventures “Inkheart” and “Journey 3-D.”
“In her new role, Christina’s responsibilities will expand to include strategic marketing, day-to-day management of special task forces designed to take advantage of long-range marketing opportunities and to act as my proxy when necessary,” Carlisle said.
Kounelias is a 12-year veteran of New Line, having served as head of publicity from 1991-97 and then returning in 2001 as executive vp publicity and corporate communications. During that time, she has overseen the studio’s Los Angeles and New York publicity and promotions staff and launched successful campaigns for films ranging from the “Lord of the Rings” trilogy to “Wedding Crashers.”
Under her stewardship, New Line’s PR staff twice won PR Week’s Entertainment Campaign of the Year, for its work on “The Lord of the Rings: Fellowship of the Ring” and “Wedding Crashers.” Kounelias also was instrumental in the studio’s Academy Award campaign for “The Return of the King.”
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