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Larry Goldman, a well-respected veteran public relations executive, died Sunday at his home in Woodland Hills after a lengthy illness, publicist Stan Rosenfield said. He was 64.
A native of the Bronx, Goldman began his professional career as a page at NBC in New York for The Tonight Show Starring Johnny Carson. He moved to Los Angeles in the early 1970s and landed his first job in PR at Jay Bernstein Public Relations.
Goldman joined Stan Rosenfield & Associates, where he was made a partner under the Rosenfield/Goldman banner, then launched Bender Goldman Helper (with Dean Bender and Lee Helper) as a founding partner and executive vp in 1986.
In 2000, Goldman joined the entertainment division of Hill & Knowlton before moving to LMNO Productions two years later as a consultant.
Survivors include his wife Meryl; children Michael and Carrie; brother-in-law Randy and his wife Rose; sister-in-law Leslie and her husband Marc; and his dog Jeter (Goldman was a huge Yankees fan).
A service and internment will take place at 1 p.m. on Tuesday at Eden Memorial Park in Mission Hills, California. The family has requested that donations be made to the UCLA Glioblastoma Cancer Research Department.
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