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Lee Doyle and Jenny Matkovich have joined MarketCast’s Los Angeles-based executive team to lead enterprise client and marketing strategy. In their newly created roles, Doyle joins MarketCast as executive vp global client strategy and Matkovich joins as marketing director.
Doyle will help with MarketCast’s varied business units and work on expanding its relationships into new sectors. Previously, he established a career in media and advertising leadership, which included nearly 18 years in various roles at GroupM, such as president, client development at Mindshare, and CEO, North America at MEC.
“Lee brings a diverse and deep set of client experience to MarketCast,” CEO Henry Shapiro said in a statement. “In addition to a career’s worth of varied roles across a number of industries, Lee brings a unique focus on developing and nurturing long-term client relationships and client success. He is a pivotal addition to our executive team as we expand our service offerings both within entertainment and related lifestyle industries.”
Matkovich, who joins as marketing director, will develop and implement the brand strategy. She will oversee the execution of MarketCast’s global marketing strategy, including campaigns, events, digital marketing, social, and public relations. Matkovich comes with a foundation in enterprise-wide product/service brand development and management and has held the title of marketing director before for T2 Tech Group and Cerner Corporation.
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