Live Nation has partnered with BET Networks to produce a series of U.S. tours that are set to visit Live Nation-owned House of Blues venues and other clubs/theaters across the country.
The new partnership will launch this fall with the 106 & Park Tour, which featuring co-headliners Trey Songz and Mario. The trek begins Sept. 29 at the House of Blues in Los Angeles, and will visit major U.S. cities through November. Other acts featured on the tour include Day 26, Sean Garrett and RydazNRtist. BET Networks will serve as the jaunt’s exclusive media partner.
“BET is a brand that is highly respected by artists and music fans alike and they wield considerable marketing power in major markets across the U.S.,” House of Blues president of talent Michael Yerke said in a statement. “Together we hope to expand the roster of national tours playing Live Nation’s national network of clubs and theaters.”
