Marty Bauer, co-founder of the United Talent Agency, died on Friday at his home in Los Angeles, The Hollywood Reporter has confirmed. He was 74.
Bauer began his career in the entertainment industry at the William Morris Agency in the business affairs department, before being promoted to agent. He later formed the Marty Bauer Agency, and then the Bauer-Benedek Agency, with entertainment lawyer Peter Benedek, in 1986. The company merged with Leading Artists in the early 1990s, which would become UTA.
Among his early clients were Brian De Palma, Steven Soderbergh, the Coen brothers and Lawrence Kasdan.
“The entertainment industry has lost a unique and accomplished executive — and UTA has lost one of its founders,” said the agency in a statement obtained by THR. “Marty Bauer helped reshape the agency business. He was a fierce advocate for artists and a force in the creative community. We pay tribute today to his life and legacy and our thoughts are with his family.”
Bauer later went on to establish The Bauer Company, a management and production outfit, serving as its president. Throughout his career, Bauer’s clients also included John Mankiewicz and Alan Alda.
He is survived by his ex-wife, Barbara Bauer, and two sons, Matthew and Josh.