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MGM Networks will launch an MGM Channel customized for local audiences in the Netherlands and Flemish-speaking Belgium, it was announced Monday. Subtitled in Dutch with on-air packaging targeted to the local market, the new MGM channel will be transmitted and distributed through a cooperation agreement with Chellomedia, the European based content division of Liberty Global.
Currently, the English-language version of the MGM Channel is carried on all major cable systems in the Netherlands, but with this new deal, MGM and Chellomedia intend to provide customers, starting in September, with an even more valuable and compelling offering that will replace the existing English language version. In addition, through this deal, the MGM Channel will debut for the first time in Belgium.
In making the announcement, Bruce Tuchman, executive vp of MGM Networks, Metro-Goldwyn-Mayer Studios Inc., said: “In just a few short years in the market, the number of MGM Channel subscribers and MSO clients have grown exponentially, and we are seeing what we believe is the early stages of a significant growth curve in digital penetration. Capitalizing on these growth opportunities, we are very enthusiastic about our future in the Netherlands and expect this new channel offering to mirror the success we’ve had with Chellomedia and Liberty Global in other European markets.”
The Dutch MGM Channel will feature films across all key genres and areas of filmmaking contained in the film library. The MGM films scheduled to air on the Dutch channel include “Get Shorty,” “Manhattan” and “The Birdcage” as well as classic films such as “West Side Story” and “Some Like It Hot.” MGM will continue to own 100% of the channel.
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