International media veteran Eric Mika has joined VNU Business Media’s Film & Performing Arts and Music group as senior vp and managing director of international (HR 1/3).
Based in London, Mika is responsible for international sales, marketing and business development of VNU Business Media entertainment brands, which include The Hollywood Reporter and Film Journal International.
Mika will manage The Reporter’s global operations, including its U.K. bureau. He also will work closely with Mitch Neuhauser, vp at VNU Business Media’s Film Group Expos, to expand the CineAsia and Cinema Expo International trade show franchises.
Mika reports to John Kilcullen, senior vp Film & Performing Arts, Music and Literary and publisher of The Reporter.
