MoviePass has hired Natasha Mulla as the company’s first chief marketing officer.
Mulla previously served as senior vp marketing at Mashable. She will oversee the movie-theater subscription service’s brand identity across all platforms, develop long-term marketing strategies to grow its subscriber base in key markets, and work closely with the product team to continue to improve the overall customer experience.
Mulla’s addition to MoviePass’ executive team follows the service’s recent rise in subscribers after a notable price cut last August. The service now allows users to watch one movie per day, via a $9.95 per month subscription plan.
At Mashable, Mulla oversaw the development of the company’s brand and image by assisting with public relations and global events, including organizing initiatives for the Mashable House at SXSW and the Social Good Summit in New York. Previously, she served as director of events for publishing company Haymarket Media, producing both online and in-person award shows and conferences across multiple brands and industries.
“MoviePass has already proven to be one of the fastest growing subscription services, generating over 1.5 million new subscribers in under five months,” Mulla said. “The company has seen great success throughout media and entertainment. I look forward to helping the team strategize and execute on programs to expand our already incredible customer base and continue to build a trusted and sustainable brand.”
“We’re thrilled to have Natasha join the team as we continue to grow,” said CEO Mitch Lowe. “The type of rapid subscriber increase we’ve experienced can make it challenging to remain focused on delivering a great customer experience, and we believe that Natasha will be invaluable in helping us stay on track, while strategically orienting around the MoviePass brand. Her experience, dedication, and passion for the service are going to be hugely important as we move forward in our mission to fundamentally improve the moviegoing experience.”