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The network that introduced millions to Michael Jackson will air his final performance.
MTV Networks has acquired the exclusive U.S. TV rights to air the posthumous documentary “Michael Jackson’s This Is It.”
Though the film wasn’t the blockbuster smash some anticipated, the concert movie did well at the boxoffice and should prove of high interest to viewers of MTV, whose airing of Jackson’s music videos helped boost the singer’s career into the stratosphere during the 1980s.
Sister networks such as VH1, BET and Palladia will also have the ability to air the film.
“The film is a true testament to Michael’s musical genius, passion and commitment to his craft,” said Van Toffler, president of the MTV Networks Music Group. “Michael Jackson has always been inextricably tied to our viewers as they witnessed his evolution from a talented performer to a global icon who redefined music. Now, with this film, we can help give his fans a chance to see his final performance.”
“This Is It” was shot from March to June and includes concert rehearsal and behind-the-scenes footage as Jackson prepared for his planned comeback tour.
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