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MTV is dipping into the online talent pool again. Radio personality Fatman Scoop scored a multifaceted deal with the network based on an Internet video program he stars in with his wife, “Man and Wife.”
The deal isn’t the first time MTV has found a personality fit for TV from the Web; “The Andy Milonakis Show,” which airs on MTV2, was inspired by video vignettes Milonakis uploaded online.
Scoop, whose real name is Isaac Freeman III, will get a TV development/DVD/first-look book deal from MTV along with his wife, Shanda. “Wife,” which recently reached the 3 million viewer mark, gives a voyeuristic view of the relationship between the married couple and features them discussing such topics as sex, money and politics.
Specific details regarding the deal are still to be determined.
“Fatman Scoop and Shanda are not only made for each other but are made for television,” said Tony DiSanto, executive vp MTV series development and animation. “Their hilarious and frank discussions could help usher in a new era of public discourse on everything from sex and sexuality to romance in a committed relationship and bring Scoop and Shanda to an even wider audience.”
Fatman Scoop is a Grammy-winning artist who first became known for lending his baritone voice to songs by Mariah Carey and Missy Elliot. His music has been featured in such films as “You Got Served” and “Save the Last Dance,” and he has created original music for marketing campaigns for Mountain Dew, Reebok and Nike, among others.
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