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The Cleveland Cavaliers, the NBA and 3-D systems innovator PACE demonstrated the possibilities afforded by digital cinema technology — as well as much-touted stereoscopic 3-D — by offering a live 3-D HD screening in Cleveland of Sunday’s Game 2 of the NBA Finals from San Antonio.
The “Cavaliers 3D HD Experience” free viewing party attracted an estimated 14,000 and was presented by FSN Ohio at Quicken Loans Arena.
The potential of digital cinema-equipped theaters to produce new sources of revenue from alternative content like live sports events has long been a topic in theater circles. The NBA’s experimentation actually began in February, when the league and PACE teamed to present invite-only live 3-D HD viewing parties of the NBA All-Star Saturday Night and the NBA All-Star Game at the Mandalay Bay Hotel in Las Vegas.
Sunday’s event was larger in size and scope.
The Finals game, in which the Spurs beat the Cavaliers 103-92, was sent from San Antonio to Cleveland using two 270MB transmission circuits; in contrast, the All-Star broadcast was a locally produced event and therefore didn’t have long-distance requirements. Sunday’s event also attracted a significantly larger audience; to accommodate the crowd, the viewing site used four 40-foot-by-23-foot screens and Barco’s FLM R20+ 20,000 lumens large-venue projectors that incorporate Texas Instruments’ DLP technology. Attendees were given 3-D HD viewing glasses.
At San Antonio’s AT&T Center, four of PACE’s Sport Fusion 3-D HD camera systems were used to capture the game.
PACE also has provided 3-D camera technology to James Cameron for numerous productions, including his upcoming feature “Avatar.”
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