- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
The Winter Olympic torch is weeks from being raised in Vancouver but already NBC Uni is going for a record.
The company announced Thursday that it will roll out more than 835 hours of Olympic coverage across its networks. It will be the most ever for a Winter Olympics and more than what NBC Uni had offered in coverage for 2006 in Turin, Italy, and the 2002 games in Salt Lake City combined.
As in past years, coverage will air on NBC, USA, MSNBC, CNBC and Universal HD. Bravo, which had carried Olympics in the past, won’t have any this time around.
Continuing progress made during the 2008 Summer games in Beijing, NBCOlympics.com will offer 400 hours of event coverage plus on-demand through the Microsoft Silverlight player and a video highlights and live results via mobile. In 2006, only two hockey events were streamed live over the Web by NBC.
NBC will have more than 193 hours of coverage beginning with Feb. 12’s Opening Ceremony and stretching into the afternoon, primetime and late-night. The big-ticket events will air live or close to live, including figure skating, speed skating, alpine skiing, freestyle skiing, snowboarding and short track. NBC hopes that a strong U.S. presence at the games — heavily favored to place well in many events — will boost interest much like it did in Beijing. That first Friday will begin with the 1,500-meter short track speed skating final.
“This U.S. team should have potential medal winners almost every single day of the Vancouver Olympics,” said Dick Ebersol, NBC Sports/Olympics chairman and executive producer of the Vancouver Olympics coverage. And for a first in the Winter Olympics, all of the events and coverage will be in high definition on TV and online.
Other highlights include:
— USA Network will have 41 hours of coverage, mostly of men’s and women’s curling and ice hockey, including most of the Team USA hockey games live.
— MSNBC will carry 100 hours of coverage including hockey, curling, speed skating and figure skating.
— CNBC will have 100 hours of coverage beginning Feb. 13, the day after the Winter Olympics start. It will focus on curling, ice hockey and biathlon.
— Universal HD will carry USA Network’s coverage.
Sign up for THR news straight to your inbox every day